Broadcast News Producing

Broadcast News Producing is one of the first comprehensive texts in its field. While until now most broadcast journalism textbooks have been geared toward students who want careers on-camera, Broadcast News Producing goes behind the camera to teach students the hows and whys of putting together compelling news programs for television, radio, and the Internet. This text lays the groundwork for good producing, giving the reader an insider's perspective on newsroom structure and the producer's role. It takes students step-by-step through the producing process, providing a guide to putting together a successful newscast.

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Internet Audio...Radio Advertising for the 21st Century

From the time Alexander Graham Bell's little invention first allowed man to speak to others across the miles, it's been pretty much a given that nothing is as strong a tool for communication as the sound of the human voice . . . not newspapers, not magazines, not even the knowledge-stuffed texts on the Internet. Seeing may be believing, but seeing AND hearing motivates people to act!

With that in mind, I've been peddling audio on the Internet for more than 4 years. As a professional singer for most of my adult life, I've always understood the importance of sound and the effect it has on an audience. The challenge for me has been to open the eyes and ears of my own audience. It started while marketing our company's first product Rave Reviews. Rave Reviews are professionally interviewed and produced audio testimonials that can be featured on web sites for added credibility. Wouldn't every business owner want to have "real-life" testimonials on their Web sites rather than those typically boring text ones that everyone else has? One would certainly think so.

But frequently people have trouble seeing the potential for their businesses and the question in the back of everyone's mind was "do testimonials actually "sell" anything?" What proof is there? Does hearing a customer endorsement really differ that much from reading one? Can testimonials actually increase ROI? Lots of questions . . . but in this case, there's a better way to gauge the effectiveness of a new media form . . . think of yourself as the customer, and how a multi-media pitch might affect YOU.

I'm of the opinion that no matter what walk of business life you're coming from . . . the successful corporate CEO, the dedicated marketing specialist, or the struggling entrepreneur . . . we're all emotional creatures and because we're so intensely influenced by those emotions, external stimuli via our five senses play a very important role in how we perceive others and with whom we choose to do business. It seems logical that the more senses used in gauging something, the truer the evaluation. A simple inflection of the voice from an audio book can take the listener through emotional twists and turns that speak volumes over a comparative text-only version.

Obviously, reading offers one advantage over audio in that the reader can have a "pure" experience through his or her own imagination and perception, rather than listening to a voice that through its inflections and tone conjures up an image for them. But, as a business owner, marketer, or sales manager, do you really want your Internet customers to judge your product or service strictly by what they read, or think they read? Wouldn't you really like the opportunity to "talk" to them directly to personally point out the benefits of your product, and let them hear the pride of workmanship in your voice?

Through the earliest days of worldwide newspaper communications, through the era of radio that brought a faceless voice through a simple speaker, and on to the invention of television that literally changed the world . . . each medium as its turn came, gobbled up large percentages of the market. We can compare these three powerful mediums; newspaper, radio and TV, to the transitional phases of the Internet, which went quickly from obscurity to a household "must have". Now with the onslaught of audio and video to enhance it, we're well on our way to a new age of sight AND sound in our everyday online experience.

Prepare to dazzle and be dazzled as a witness and participant in the next generation of online communication and marketing: audio testimonials, audio quality assurances, audio facts and figures . . . all confidence-building messages of value from business owners directly to their target market, and all heard by potential customers. You never know if your web site visitors are actually reading all the sales text that's available on your site. But if they listen to the audio, you know they'll hear all the facts that are important to their decision-making process, and that can make the difference in helping you close the sale.

As business owners recognize the swaying power of using audio to communicate the value and quality of their products and services, online audio will come of age in a big way. Just as radio provided the sound that newspapers lacked, and wooed whole families to become an eager audience to sit and listen, audio technology for the Internet will draw in its own new generation of eager potential customers . . . it's a theory that follows history and just makes plain ol' sense . . . and good sense is something every customer appreciates!

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Delphi SA10000 XM SKYFi Radio Receiver

Delphi's potent and pocket-friendly SA10000 XM SKYFi satellite radio receiver flits easily between home and car and puts XM Radio's wealth of music, sports, and news offerings at your fingertips, whether you're accessing the service's 100-plus channels via the receiver's stylish faceplate or through the supplied remote control. We found the receiver's display and controls well laid out and easy to navigate. More importantly, XM's radio service is every bit as enjoyable as its hardware is simple.

Use of the receiver requires a paid monthly subscription to XM Satellite Radio ($9.95 per month, no contract required). You'll also need either a car or a home docking apparatus such as the Delphi SA10002 XM SKYFi vehicle kit or the Delphi SA10034 XM Portable CD audio boombox (whose use is by no means limited to the home). The receiver pulls in the signal, while a docking station provides DC power and traditional features like speakers, headphone jacks, and antennas, depending on the accessory. For this review we used the XM portable boombox. It bears repeating: the SA10000 receiver will produce no sound without an ancillary listening device.

The XM service offers good music with minimal repetition whichever direction you turn, all conveniently arranged by category or by channel. Using the remote's display button, you can even view the artist or the name of the song currently playing as you scroll past stations. XM's channels break down into 68 music channels (all of them commercial free), 33 channels of news (ABC, CNN, Fox, and a host of other mainstream networks), sports (led by 2 ESPN and 2 NASCAR channels), talk, and entertainment (Discover, E!, others), as well as instant traffic and weather updates for 21 major U.S. metropolitan areas.

Within the major music categories--rock, "hits" (pop), country, jazz/blues, and urban--subgenres abound, offering many exciting places to revisit classics and discover new favorites. Notably anomalies are channels devoted to new age (Audio Visions), progressive-rock/jazz fusion (XM Music Lab), rock bands lacking record contracts (Unsigned), and great moments and music from films (Cinemagic). There's even a channel for Starbucks' excellent HEAR Music, centered on jazz musicians and singer-songwriters and the musicians who inspired them.

Underserved are classical music (3 channels cover orchestral music, vocal music, and single movements of larger works), children's music (teens may enjoy Disney radio, but XM Kids is just plain soggy), world music (7 channels, 4 of which are Latin and 1 of which is devoted to music from Jamaica), and--most surprisingly--electronica. XM's dance and electronic music leans heavily on beats, going mainstream with hip acts like Royksopp, Moby, and Zero 7.

The receiver offers 20 station presets (2 banks of 10) and 10 memory settings, which recall artist, song, and station after the fact so you can make notes or hunt out CDs later.

To evaluate XM's sound quality we fed the headphone output from the SA10034 boombox to an integrated amplifier and speaker setup. Quality proved remarkably consistent channel to channel. Relative to our CDs and MP3 music files, the quality of the XM service sounds closest to 128 kbps MP3--wholly listenable and usually downright enjoyable, if not as smooth, full-bodied, and detailed as linear (uncompressed) CD sound.

Bass is decent--a little hyped on rock material, like FM radio--and the treble frequencies sound natural and free from most of the artifacts often heard in lossy digital compression. XM's classical programming sounds even better than its rock programming, with fewer artifacts and a wider stereo soundstage. Better than FM? For its silky background quiet and slightly wider dynamic range, we'd have to say yes. --Michael Mikesell

Pros:

    * Simple setup
    * Excellent sound quality
    * Great indoor reception
    * Consistent audio quality, station to station
    * Commercial-free music channels
    * Excellent pop and alternative-rock selection
    * Dedicated progressive-rock/fusion channel
    * Deep country/folk, urban/R&B, and jazz/blues offerings
    * Includes a new-age channel
    * Localized traffic and weather updates

Cons:

    * Not usable without ancillary hardware (a headphone jack would be nice)
    * No NPR (though XM Public Radio is a good approximation)
    * Minimal electronica coverage
    * Limited classical selection
    * Weak children's offering

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AudioVox Play Satellite Radio

I selected this unit because of the excellent reviews from another store's web site and that it had an FM transmitter which is a good option if your car radio does not have am audio AUX jack. Note the brand name of the unit I bought was SiriusXM, but the model number matches this Amazon listing.

The installation guide insists that the magnetic antenna as to be installed outside. The guide talks the reader through a process of temporarily removing weather stripping on the vehicle door and putting the antenna wire under the weather stripping. I decided that destroying by two year old pickup truck was not for me, so before going to far, I verified that I could put the antenna on the dash by the windshield and get reception. I then drove for a couple miles on a cloudy day and had no interruptions in service.

Satisfied, I then used the included vent clip to mount the unit to a vent. Again, I have no interest in destroying my new truck, so the vent option versus screwing into dash was the only acceptable approach.

The only challenging part was to get the FM transmitter to work with my truck's radio. Per the instructions I tune the truck radio and XM radio to an unused frequency with no joy. I was convinced that the XM radio was defective, and came close considering a plan B which would have been to buy a separate amplifier and speakers. However I decided to keep trying, and managed to find three FM frequencies that would pickup the XM transmission. My only concern is that if use the XM on an extended road trip, I do not want to be fumbling every 100 miles or so to find unused frequencies. I will add an AUX jack if faced with that.

My goal is to be able to take my XM radio with me when I fly to other cities and rent a car. To do that I plan to mount the XM radio to a friction pad such as that used for a GPS. The XM radio came with a dash mount fitting with a ball socket that attaches to the XM radio. Unfortunately the ball joint is a different size then that used for my GPS and the base of the dash mount fitting is too big for my GPS friction pad. What I plan to do is cut a plastic disk that fits my GPS friction pad and then screw it to the XM dash mount fitting using the existing holes.

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The Ultimate Internet Talk Radio Directory Review

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Grace Digital GDI-IR2550P Pandora Wi-Fi Internet Radio Pandora Wi-Fi Internet Radio

Connecting it to my wireless network was a breeze. Well, using a single knob to enter my very long network key into the radio was maybe not quite a breeze, but you only do it once. Other than that it was a breeze.

The radio came with a bunch of chinese radio stations set. That was amusing for about 30 seconds. Cleaning them out and setting up something more to my tastes went quickly. There are way more choices out there than most people will have the time to explore. Fortunately it's easy to quickly find something that you'll like. And with access to Pandora (which requires extra steps (including setting up a free account with Grace Reciva (see below))) you can create stations that are tailored to your tastes.

Creating my free account on Grace Reciva to enable "premium" features was a challenge. The website didn't seem to be working too well when I first tried. Lots of "Oops, something seems to have gone wrong and we are working on it" type of messages. I tried later and it went a lot smoother. Linking my Pandora account to the radio was easy (once Reciva started working). Took less than an hour to get everything set up, with most of that time being waiting for Reciva to get their act together.

The sound of the radio is what you would expect from a radio. It won't thump your chest and shake your house. However if you want that sort of performance you can hook it up to your stereo system or a set of powered speakers with volume limited only by the power of what you hooked up. I hooked up a powered speaker system with a subwoofer that I had laying around from a past computer system. Works great.

Radio has pretty good range, but performance will depend on the quality of your wireless router.

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Grace Digital Internet Micro Hi-Fi Stereo System

This was my first Internet radio, so I didn't know exactly what to expect, but the user reviews were good, so I bought one.

This is sort of a "triple-threat" radio. To use it, you must have a wireless router. With just the router on, you can 1) listen to Internet radio; or 2) listen to Pandora. With your PC on as well, you can 3) play music and other audio material via Windows Media Player.

As others have observed, the initial set-up is kind of a pain, but it's just a one-time thing [Grace: a little mini-keyboard instead of the wheel would be a huge plus]. Internet Radio: It's useful to know in advance the call letters of the stations you want to listen to. Up to 10 pre-sets are possible. Pandora: You must be a member [it's easy and free], and it's a lot easier to define "stations" using a PC than via the Grace radio. [Once the stations are defined, just scroll through the list on the radio and select the one you want to listen to].

Windows Media Player: "Share" your files to the Grace radio. On the PC, when you set up sharing, a "Grace" icon will appear. The playlists that you've defined in WMP will show up on the Grace radio--like Pandora, just pick from the list of available playlists.

The radio sounds good; navigation takes a little practice, but it all makes sense. I'm glad I bought mine.

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